These Terms of Service are a binding agreement between you and BOOTHIC SMPC, a single-member private company incorporated in Greece, VAT No. EL801264656 ("BOOTHIC", "we", "us"), which operates Maax, the live call assistant. They govern the Maax web application at app.maax.app, the Maax desktop application, and this website (together, the "service"). By creating an account, installing the desktop application or using the service, you agree to them.
1. Who this is for
Maax is a tool for work. We offer it to professionals and to companies acting in the course of their trade or profession — not to consumers — and you must be at least 18 to use it. If you use Maax on behalf of an organization, "you" includes that organization: you confirm you are authorized to bind it, and it is responsible for the accounts its people hold.
2. The service
Maax listens to a call on your side — the audio your computer plays and your microphone — transcribes it in real time, detects the questions and hard moments in the conversation, and shows you answers drawn from the knowledge you have given your agents: curated Q&A, websites you asked us to crawl, and files you uploaded. It also lets you ask your agent questions in a chat. No bot joins your calls, audio is never stored, and nothing about a live session is kept except the gaps — questions your agent could not answer — that are saved on your agent. We keep improving Maax and may add, change or retire features; if a change materially reduces the service you pay for, we will tell you in advance.
3. Your account
You need an account to use Maax. Accounts are personal: one person per account, sign-in through our identity provider, no sharing of credentials. Keep your sign-in secure and the details on the account accurate — you are responsible for activity under it. You can delete your account at any time from the Account page; deletion purges your agents, their knowledge, gaps and credit history as described in the Privacy Policy.
4. The desktop application
We grant you a personal, non-exclusive, non-transferable licence to install and run the Maax desktop application on devices you own or control, for the purpose of using the service. The application is a window onto the hosted service: it loads app.maax.app and captures your computer's audio and microphone locally so the service can hear the call. You may not copy, modify, distribute, sell or lease the application, or reverse engineer it except to the extent the law grants that right despite this clause. New versions are published at the download link; running the installer replaces the previous version. The application may be provided without a code-signing certificate for a period; your operating system may ask you to confirm the first launch.
5. Your content and your agents
You own the content you bring to Maax and the output it produces for you — Q&A pairs, context, uploaded files, the pages you have us crawl and index, gaps, and the answers shown to you (your "content"). You grant us the limited, non-exclusive rights needed to operate the service: hosting, indexing, processing, transmitting and displaying your content to you. We do not use your content to train AI models, and we do not permit our providers to do so.
You are responsible for your content being lawful and yours to use. When you ask Maax to crawl a website, we fetch its publicly available pages on your instruction; only do this for your own website or for content you are permitted to use this way. Do not upload material you have no right to hold, and do not put personal data in an agent beyond what you lawfully process. We may remove or disable content we reasonably believe violates the law or these terms.
6. Call audio and consent
Your calls involve people other than you, and the rules on recording and transcribing conversations differ by country — and, in the US, by state; some require consent from every participant. Maax does not record: audio is transcribed on the fly and immediately discarded, and transcripts are not stored. Even so, live transcription and analysis may be regulated where you are, and you are solely responsible for using Maax lawfully: informing participants where the law requires it, obtaining any required consents, and having a lawful basis under data-protection law for processing their personal data. Between you and us, you (or your organization) are the controller of call data, and we process it only on your instructions under our Data Processing Agreement. Maax is the tool; lawful use of it is your responsibility.
7. AI features
Live answers, hard-moment lines, generated Q&A, context and chat replies are produced by AI from your content and your calls. AI output can be incomplete, outdated or simply wrong — an answer is only as good as the material it was drawn from — and it is not legal, financial or other professional advice. It is shown to you as an aid; you decide what to say. Review generated Q&A before you rely on it, and edit or disable any pair. We may change the underlying AI models and providers as the state of the art moves.
8. Credits, plans and billing
Use of AI features is metered in credits. Every metered event — transcription, detection, answers, chat, fetching pages, indexing, generation — is charged after the fact at our true provider cost multiplied by a fixed factor, as described on the pricing page. New accounts receive 3,500 credits once, without payment. Monthly plans grant an allotment of credits at the start of each billing cycle, which expires at the end of that cycle; top-up packs add credits that do not expire. A charge uses plan credits first. When your balance is at or below zero, AI features are refused until credits are added; a request already running is allowed to finish, and any small overdraft is deducted from your next grant. We never charge overage.
Credits are a measure of usage, not money: they have no cash value, cannot be transferred or exchanged, and are not refundable except where the law requires. Purchases are processed by Polar, our merchant of record: Polar is the seller of record at checkout and handles payment, invoicing, VAT and other transaction taxes, and refund processing under its own terms, which you accept when you buy. Subscriptions renew monthly until cancelled; cancel in the customer portal at any time, effective at the end of the current period, with your remaining credits usable until then. We may change prices or allotments with at least 30 days' notice, effective from your next billing cycle — if you disagree, cancel before it starts.
9. Acceptable use
- Don't transcribe or analyze calls unlawfully, including without any notice or consent the law requires.
- Don't use the service to break the law or infringe anyone's rights, and don't upload malicious code.
- Don't crawl websites you have no right to use this way, or in a manner that harms them.
- Don't probe, breach, overload or disrupt the service, or try to access other users' data.
- Don't share accounts, tamper with metering, or resell or provide the service to third parties.
- Don't reverse engineer the service or the application, except to the extent the law grants that right despite this clause.
10. Third-party services
Maax works alongside the applications you use for calls — Zoom, Google Meet, Microsoft Teams, browser dialers and others. Those products belong to their vendors, are governed by their own terms, and are not affiliated with us; you are responsible for complying with them, including any rules they set on capturing audio. The AI, transcription, hosting and payment providers we rely on are listed in the Privacy Policy.
11. Term, suspension and termination
These terms apply for as long as you use Maax. You can stop at any time: cancel a plan in the customer portal and delete your account from the Account page. We may suspend or terminate your access — with prior notice and a chance to cure where practicable, immediately where not — for material breach of these terms, unlawful use, non-payment, or a genuine security risk. When an account is deleted, we delete its content as described in the Privacy Policy. Provisions that by their nature should survive termination — including payment obligations, disclaimers, liability limits and governing law — survive.
12. Intellectual property
The service — its software, applications, design and brand — belongs to BOOTHIC and its licensors. For the duration of your use we grant you a non-exclusive, non-transferable right to use it as these terms allow; no other rights are granted. If you send us feedback, we may use it without obligation to you.
13. Disclaimers
The service is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted or error-free, that transcripts, detections or AI output will be accurate or complete, that every question on a call will be detected or answered, or that using the service satisfies the recording, consent or data-protection rules that apply to your calls — that assessment is yours to make (section 6).
14. Liability
To the maximum extent permitted by law, neither party is liable for indirect or consequential damages, or for lost profits, revenue, goodwill or data; and our total aggregate liability for all claims arising out of or relating to the service is limited to the amounts you paid us for the service in the twelve months before the first event giving rise to liability, or, if you paid nothing, to fifty euros. Nothing in these terms excludes or limits liability for willful misconduct or gross negligence, or any other liability that cannot be excluded or limited under applicable law.
15. Indemnity
You will defend and indemnify us against third-party claims arising from your content, from transcribing or analyzing calls without a required notice, consent or lawful basis, from crawling content you had no right to use, or from your use of the service in breach of these terms or the law.
16. Changes to these terms
We may update these terms as the service and the law evolve. If a change is material, we will notify you — by email or in the app — at least 30 days before it takes effect, unless a change must apply sooner for legal or security reasons. If you do not agree, stop using Maax before it takes effect; continuing to use Maax after that means you accept it.
17. Governing law and disputes
These terms, and any dispute arising out of or in connection with them or the service, are governed by Greek law. The courts of BOOTHIC's registered seat in Greece have exclusive jurisdiction. Talk to us first, though — most issues are resolved fastest at support@maax.app.
18. General
These terms — together with the Privacy Policy, the Data Processing Agreement and your Polar checkout — are the entire agreement between us about the service. If a provision is found unenforceable, the rest stands; not enforcing a provision is not a waiver of it. You may not assign these terms without our written consent; we may assign them to an affiliate or in a merger, acquisition or sale of assets. Neither party is liable for delay or failure caused by events beyond its reasonable control. We send notices to your account email; send yours to support@maax.app.
19. Contact
BOOTHIC SMPC — single-member private company incorporated in Greece
29 Tavoulari Str., Greece · GEMI No. 153029403000 · VAT No. EL801264656
Operating Maax · support@maax.app